Why is Bryce Hall, one of social media’s hottest influencers, getting ready for a fight for Bare Knuckle Fighting Championship?

“Why not,” the 23-year-old Hall offers with a quick smirk. 

“I’m going to be the first and only influencer to do this, and it’s going to cause waves,” he adds. “It’s going to be a very, very viral moment – that’s why I’m going to do it.”

Hall has amassed an empire online of over 30M followers across TikTok, Instagram and YouTube. He knows a thing or two about viral moments, and he also knows a bit about hand-to-hand combat too. The former high school wrestler made his pro boxing debut in 2021. To prepare for his Squared Circle debut LIVE on The BKFC App against Guillermo Perez (3-0, 3 KOs) in the Co-Main Event of BKFC 48 on Aug. 11 in Albuquerque, NM, Hall enlisted the help of Lorenzo “The Juggernaut” Hunt, the reigning BKFC World Champion at Cruiserweight and Light-Heavyweight.

It would be normal for Hall to be nervous heading into the Squared Circle for the first time, knuckling up against Perez, who’s rapidly establishing himself as one of the top prospects in the world of bare knuckle fighting. But that’s not the case.

“I’m not nervous in the slightest,” he says.

“I just know how I fight,” he adds. “I didn’t get to show it in my last fight because the nerves got to me. This one, I’m going in as a massive underdog – the entire stadium is going to boo me – so I’m going in there with no pressure on me, and Gee is going in with all of the pressure on him.”

Hall’s prediction for Aug. 11 in ABQ is simple.

“I do not see this going five full rounds,” he says.

“I think he’s underestimating how hard I hit – I am the bigger guy going into this – and I don’t think he’s taking me seriously in the slightest. I see this going two rounds, max.”