BKFC Taps Talon to Lead All Brand Partnership Efforts Globally

BKFC Taps Talon to Lead All Brand Partnership Efforts Globally

Thursday, May 12 2022 by BKFC Staff

Philadelphia, PA  May 11, 2022 – Bare Knuckle Fighting Championship (BKFC), the fastest-growing combat sport in the world, rapidly ascending into the hearts and minds of fight fans since its official launch in 2018, announced today that Talon, a world-class global sports, talent, and entertainment agency, will lead all new sponsorship and partnership efforts by connecting BKFC to the world’s premier and emerging brands.

“We are excited to have Talon as part of our team with its founder, Michael Pine, at the helm.  Mike has over 20+ years of experience in the brand partnership space holding Chief Revenue    Officer / Head of Sales positions for four (4) separate billion-dollar companies – UFC, WWE, FanDuel, and Ironman. His track record speaks for itself and we are looking forward to having the entire Talon team on board,” said David Feldman, President of BKFC.  

Pine was responsible for cutting the very 1st blue-chip sponsor deals for the UFC with Bud Light and Harley Davidson. He was also responsible for inking the 1st ever brand partnership deals in the sports fantasy gaming space for FanDuel (e.g., Bacardi, Universal Pictures, Bud Light, etc.).

A key factor in the worldwide growth of bare-knuckle fighting will be the cutting-edge technologies that BKFC has implemented allowing fans to engage with the sport in exciting new ways. An important component of these new fan experiences will be creatively incorporating world-class brands seamlessly into the BKFC Ultimate Combat Sports Fan Experience.

“BKFC reminds me of where the UFC was when I arrived in 2006, a sport about to explode!” Pine said. “Talon is excited to bring its deep brand partnership network and history of closing multi-year, multi-million dollar partnerships to a BKFC team who has set the table for brands to activate & consumer engage targeting a young demographic of fight fans who are just starting to make long-term purchasing decisions.”

About Talon

Talon is a world-class, global sports and entertainment agency created with the sole purpose of delivering revenue at scale for our clients. At Talon we execute our client driven, bespoke     revenue strategy by connecting our clients to the world’s premier and emerging brands in       innovative and dynamic ways.